snapple

SnapplePlansBook

 

 

A comprehensive integrated advertising campaign built for Snapple by the JMU Advertising Federation to compete in the American Advertising Federation’s 2016 National Student Advertising Competition. Our campaign placed 4th out of 10 teams in our region.

I was a member of the executive board as the NSAC Director, working as a project manager, in addition to being a research team member, media planner, and creative team member.